This client sells many high-value items and also offers part-exchange and finance options. As such, a variety of payment, delivery and other options were necessary.
Complex product pages – including links to related items – were also requested. These requirements made the new Wilkinson Cameras website a technical and complex project.
Due to the value and complexity of the product offering, this build was particularly concerned with helping customers through the sales process.
Piranha’s developers established clear links to customer support throughout the website. This included phone numbers, a newsletter signup and an integrated basket.
After discussions with the client, an account area was also included where customers can log in. When logged in, customers can view their orders, add products to their wish list and much more.
Dynamic and engaging products pages help to entice customers whilst the streamlined user interface makes order journeys as fluid as possible.